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Berlin, Germany — 5 September 2025 — OLIGHT, a global innovator in portable lighting, makes its debut at IFA Berlin 2025, one of the world’s most influential trade shows for consumer electronics and home appliances. Under the theme “Rethink Light, Reimagine Style,” OLIGHT unveiled the latest generation, the ArkPro Series, featuring smart, outdoor, and everyday carry (EDC) lighting solutions, while simultaneously highlighting the strategic advances in localization and globalization. Located in Hall 1.2, Booth 193 at Messe Berlin, OLIGHT invites attendees to experience these groundbreaking innovations firsthand.
At Hall 1.2, Booth 193, OLIGHT’s IFA showcase features the ArkPro Series, spotlighting the ArkPro and ArkPro Ultra—both offering a unique 4-in-1 configuration (Pure Flood, spotlight, UV, green-laser) that streamlines gear for users across EDC, travel, and inspection applications. The ArkPro introduces a bold dual-tone finish and a sleek “Phantom Squadron Edition” design co-created with a German fan—a testament to OLIGHT’s flair for distinctive styling and community innovation. The ArkPro Ultra further impresses: its first self-developed LED output exceeds global benchmarks; micro-perforated, laser-etched “wheat ear” indicators deliver refined aesthetics; and its signature “Arkbeat” breathing light, shifting through seven colors based on remaining runtime, adds emotional resonance, transforming a flashlight into a companion with personality. Complementing the display, OLIGHT’s daily events from 5–9 September 2025 include prize draws and an ArkPro-driven laser maze. These events draw enthusiastic crowds—attendees line up to participate, try the gear firsthand, and walk away with branded gifts, driving both buzz and brand affinity.
“Germany has long been OLIGHT’s second-largest market,” says Mr. PC, Head of OLIGHT’s German Region. “This year, we officially designate Germany as a Tier-A strategic market, making our debut at IFA not only a first for the brand but also a major step forward in our localization and globalization efforts. By showcasing our flagship ArkPro Series, we aim to reach beyond our core audience and introduce more people in Europe to OLIGHT as a brand rooted in innovation and industry leadership.”
OLIGHT today serves customers in over 100 countries, with its focus concentrated across North America, Europe, and the Asia–Pacific region. The company operates 13 unaffiliated sites, including in the U.S., Germany, the U.K., Australia, France, Japan, and Korea, each supported by a localized team. This approach enables OLIGHT to implement its “one-shop-sells-globally” model while prioritizing tailored customer service and efficient logistics for local users.
Germany, as Europe’s largest economy with strong outdoor traditions, ranging from hunting to hiking, represents a strategically vital market for high-performance lighting tools. To meet this demand, the ArkPro Series, comprising the ArkPro and ArkPro Ultra, enables users to activate the green-laser simultaneously with the other three outputs, while offering extended runtime and USB-C fast charging. These enhancements cater perfectly to Germany’s stringent standards for durability, practicality, and professional-grade performance.
On the brand and community front, OLIGHT leverages a community-centric marketing approach in Germany, partnering with local Key Opinion Leaders (KOLs), organizing fan groups, and inviting influencers to event showcases, to foster a deeply engaged user base and reinforce its identity as a fan-driven brand. The company further strengthens its social ties through long-standing charity initiatives, including donating lighting products and contributing funds to Brustkrebs Deutschland e.V. to support the awareness campaign for breast cancer. These efforts significantly enhance its goodwill and social credibility among German consumers.
OLIGHT’s strategic debut at IFA Berlin 2025 reinforces Germany’s status as a Tier-A market and advances its global-local strategy. The launch features the innovative ArkPro Series, showcasing industry-leading 4-in-1 lighting, industry-first dual-tone finish, German-fan co-designed aesthetics, an emotionally engaging user experience, and an ambitious “Rethink Light, Reimagine Style” brand philosophy. On the operational front, OLIGHT demonstrates excellence through Amazon’s flashlight category leadership and community-driven initiatives. This integrated approach, marrying cutting-edge product innovation with hyper-localized market execution, positions OLIGHT for accelerated growth in Europe’s critical outdoor and EDC sectors.
About OLIGHT
Founded in 2007, Olight is a global innovator in portable lighting, offering a diverse range of pioneering, high-tech products for EDC, outdoor, home and garden, tactical use, and more. With over 1,200 patents and accolades from the iF Design and Red Dot Awards, Olight's global reach extends to over 100 countries. In 2024, Olight unveiled the world’s first flashlight experience store in Las Vegas, boldly reaffirming its commitment to driving the industry forward.
