ATLANTA, GA, April 25 2025 – Osight, a rising force in red dot sight innovation, made a bold entrance at the 2025 NRA Annual Meetings & Exhibits, providing attendees with enthusiastic community interaction, hands-on time with an array of Osight platforms, and an immersive sim experience.
Hands-On Action Draws Big Crowds
As befitting their first time at the NRA Annual Meetings & Exhibits, Osight wasn't content to offer a bland, passive visitor experience. A bespoke booth layout for #3413 resulted in a roomy layout that guided attendees through their first experience with the Osight brand before culminating in some hands-on competition. Osight shooters brought out an array of test platforms, giving audiences a chance to experience Osight S and Osight X on everything from subcompact carry guns to full-size battle rifles.
Constant buzz surrounded the newly released Olive Green Osight S, thanks to its eye-catching color scheme and Osight family features: a magnetic charging cover, real-time battery indicator, fully enclosed glass, and multi-reticle system. It's no surprise Osight S was a fan favorite, packing the functionality and battery life of sight into a robust subcompact footprint.
Creating Buzz Through On-Site Engagement
Every day of the show, Osight offered guests a chance to go head-to-head in simulated shooting competitions, aiming for prizes across the Osight and Olight product lineups. Particularly skilled and fast shooters earned first place, earning a brand new Olive Green Osight S–but runners-up didn't go home empty-handed. Other prizes like weapon accessories and EDC lights garnered just as much enthusiasm from attendees, leading to packed crowds throughout the week. As the friendly competition raged, The #Osight social media challenge encouraged attendees to share their favorite moments of the show online, resulting in a wave of authentic, user-generated content.
Conclusion
NRA 2025 marked a pivotal moment in Osight’s growth. More than just showcasing products, the event allowed the team to connect directly with users—listening, learning, and strengthening the bond with a passionate community.
About Osight
Success starts with listening. Rooted in the customer-first philosophy of the sister company Olight, Osight was founded in 2021 to meet the demand for high-quality, affordable red dot optics. By working closely with shooters and industry experts, we’ve created revolutionary optics—and we’re just getting started. At Osight, we’re always listening, always innovating. To learn more, please visit osight.com or follow @osight world on social media.
